GHPC Releases New Planning Tool To Increase Minority Blood Donation

Georgia Health Policy Center researchers have developed a strategic planning tool for those working to increase minority blood donation. The planning tool, and the evidence behind its development, were recently published in an article in Health Promotion Practice.

The tool was developed as part of GHPC’s ongoing work leading the REdHHoTT project towards achieving its goal of reducing complications associated with therapeutic blood transfusions in people with blood disorders, like sickle cell disease and thalassemia. A crucial part of REdHHoTT’s efforts focuses on increasing minority blood donation to expand the availability of matched blood for transfusion to patients with sickle cell disease and thalassemia.

“Historically, African Americans have been underrepresented as blood donors,” says study coauthor Ashley Singleton. “A lack of racially diverse blood donors contributes to transfusion complications, particularly in patients with sickle cell disease, who are both disproportionately African American and the recipients of frequent transfusions.”

The strategic planning tool is designed to help blood centers, provider organizations, and patient advocacy groups increase minority blood donation through addressing the three stages of blood donation — recruitment, donation, and retention — and offering specific strategies to build trust, awareness, and education at each stage.

Regena Spratling, Ph.D., from Georgia State University’s Byrdine F. Lewis School of Nursing & Health Professions, is also a coauthor of the study.